We have chosen to invest ourselves and to be the favoured partners of a local Swiss initiative: Watches & Friends, very much attuned to the same values as us.
The watch is an instrument that is symbolic of a philosophy, creative spirit, exceptional technical dexterity; an aesthetic, as well as an object of the purest decorative beauty. It also encapsulates the strenuous efforts made by all those who have drawn deep on reservoirs of intelligence, patience, meticulousness and expertise to distribute the timepiece across the five continents of the world.
The art of watchmaking is a passion and a culture quite unlike any other, bringing people together, making it one of the cornerstones of Switzerland’s economy.
As Grégoire Bordier, Partner at Bordier & Cie, points out:
“A love of high-quality watchmaking is a common denominator shared with most of our clients. The parallels between watches and Bordier & Cie the Bank are countless and significant: our Swiss-ness, the precision Switzerland is reputed for, our personal expertise (that can be handed on to future generations), exclusiveness, personalisation”.
This shared vision led to the forging of the partnership between Bordier & Cie and the not-for-profit cultural association, Watches & Friends.